Highly visual ads that show product images, prices, and critically, a "Special Offer" or "Sale" badge directly in search results, making the discount immediately apparent. 

Text-based ads that appear at the top of search results, utilizing "Promotion Extensions" to showcase specific discounts (e.g., "20% Off All Diamond Rings," "Flash Sale: Flat 15% Off Gold Jewelry").

Visually compelling banner ads placed across websites, featuring bold "Sale" banners, countdown timers for limited-time offers, and clear calls-to-action like "Shop Now & Save."

Ads shown to users who previously visited the website (especially product pages or abandoned carts) but didn't buy, featuring personalized discounts or reminders of an ongoing sale to push them towards conversion.

Highly visual and engaging ads (carousel, video, single image) directly on social feeds, featuring prominent price drops, percentage discounts, or free shipping offers as overlays or in the ad copy to grab attention and encourage clicks. 

Visually rich ads that appear in Google's personalized feeds (Discover, Gmail, YouTube Home Feed), delivering attractive sale visuals and offers to users based on their interests and past behavior, encouraging impulse purchases. 

Expertly crafting ad copy and visuals that immediately highlight the discount, percentage off, or unique value proposition of the sale, making the offer irresistible. 

Implementing features like countdown timers in ads and landing pages for limited-time sales, compelling immediate action from potential buyers. 

Specifically re-engaging website visitors who showed interest but didn't purchase, with personalized ads showcasing the current sale or an exclusive offer to close the deal.

Leveraging Google's ad extensions to prominently display current sales, special offers, or free shipping details directly within search ad snippets, increasing click-through rates. 

Configuring Shopping Ads and social media catalog ads to automatically show products with updated, discounted prices, attracting attention instantly from price-sensitive shoppers. 

Running time-sensitive sales campaigns specifically for customers within a defined geographic radius of your store, driving both online sales and potential showroom visits. 

Sale-focused campaigns  quickly attract new customers by prominently displaying attractive discounts, converting price-sensitive shoppers into first-time buyers. 

By creating urgency and highlighting value, these campaigns drive a significant surge in sales for specific products or across the entire catalog during promotional windows.

Shoppers clicking on sale ads have a high purchase intent, leading to a much higher percentage of clicks converting into completed transactions. 

Consistently offering compelling sales through PPC can build a perception of the brand as offering good value, attracting a broader customer base over time. 

SALE and Offer promotions are highly effective for quickly moving excess or seasonal inventory, minimizing holding costs and making room for new collections. 

Brands can precisely track the revenue generated from each promotional campaign, allowing for accurate assessment of profitability and optimization of future sale strategies. 

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